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Understanding the True Cost of Capital: Why APR Isn’t the Whole Story
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Understanding the True Cost of Capital: Why APR Isn’t the Whole Story

🎧 Listen to the Expert Dialogue: As a borrower, it’s tempting to focus solely on the Annual Percentage Rate (APR) when evaluating financing options. A lower APR appears to promise lower interest costs, making it an intuitive metric. However, APR is a narrow and often misleading measure that doesn’t fully reflect the real cost of...